The Perfect Pair
Zoetis Horse Vaccine Awareness
What better way to teach horse owners about the importance of vaccines than to make it into a catchy tune? Talented people at Colle McVoy developed this original song that was then made into this fun, bouncy video. I put so much love into the minimalist character design that made the entire spot feel approachable, even though it’s talking about heavy things like core diseases. Our hope is that more horses stay healthy with preventive care as a result.
Client: Zoetis Equine Health Solutions
Agency: Colle McVoy
✔️Design/Illustration
✔️Character Rigging
✔️Animation
BTS
Sketches and Development
Storyboards
Credits
Group Creative Director
John Neerland
Account Supervisor
Kate Denucci
Copywriter/Songwriter
Hayley Arnet
Producers
David Gamligo
Jonathan Wachala
Design
Dawn Charbonneau
Carli Bruckmueller
Illustration
Dawn Charbonneau
Animation
Dawn Charbonneau
Character Rigging
Dawn Charbonneau