The Perfect Pair

Zoetis Horse Vaccine Awareness

What better way to teach horse owners about the importance of vaccines than to make it into a catchy tune? Talented people at Colle McVoy developed this original song that was then made into this fun, bouncy video. I put so much love into the minimalist character design that made the entire spot feel approachable, even though it’s talking about heavy things like core diseases. Our hope is that more horses stay healthy with preventive care as a result.

Client: Zoetis Equine Health Solutions
Agency:
Colle McVoy

✔️Design/Illustration
✔️Character Rigging
✔️Animation

BTS

Sketches and Development

Storyboards

Credits

Group Creative Director
John Neerland

Account Supervisor
Kate Denucci

Copywriter/Songwriter
Hayley Arnet

Producers
David Gamligo
Jonathan Wachala

Design
Dawn Charbonneau
Carli Bruckmueller

Illustration
Dawn Charbonneau

Animation
Dawn Charbonneau

Character Rigging
Dawn Charbonneau